International Dairy Foods Association (IDFA) approached us to redesign their fall program brochure for the Executive Council and Industry Segment Boards. The client’s fall meetings are filled with the top CEO’s of dairy foods and associations in northern hemisphere. The client was looking for the program to be fun and interactive and to pay homage to the retiring logo.
For this program, I designed a flap that is the reflection of the old brand. Holding the brochure horizontally you can see the IDFA logo on the back. Furthermore, the flap acted like a bookmark for the executives to use as they go about their meetings.
Contour line drawings were created to give each segment board their own illustration as well as freshen up old ‘clip-art’ that was used previously.
Overall, the client and attendees were extremely pleased with the outcome.
Hemlsey Charitable Trust tasked us to redesign their outdated website to better represent what they do, introduce their stakeholders and the amount of grants they distribute. It was important to focus on the formal and simple tone of the brand and portray Hemlsey Charitable Trust as a trusted source for global philanthropy. The website now allows easy access to Helmsley’s current grants as well as filterable options if a user wanted to peruse a variety of program grants
This animation has won a Silver Davey Award and a 2021 Telly Award.
During the COVID-19 pandemic, parents across the country became increasingly aware of the impacts of virtual learning on their child’s academic performance and signs of possible learning disabilities and attention issues. In response, the National Center for Learning Disabilities (NCLD) created an interactive web tool to help parents recognize the early signs of learning disabilities called “The LD Checklist: Recognize and Respond”. The tool can be used by parents, educators, and related service providers to help understand the potential signs of learning disabilities among children and what to do next.
We worked with NCLD to develop an animation video explaining how to use the tool. We drafted a script to convey NCLD’s key messages and emphasize the benefits of early detection while building a design style that fits NCLD’s brand.
The National Health Council tasked us to redesign their outdated website. The client was looking to update their website to be able to expand for future content. The process of redesigning a website involved discovery interviews, technical requirements and from then creating a moodboard, wireframes and elements collage. Lastly, comps created from approved wireframes and prototyping the webpages in InVision.
The Health Care Alliance for Patient Safety (HCAPS) was founded by the American Optometric Association and contact lens providers to oppose online retail suppliers of contact lenses, who engage in shady business practices in order to sell lenses. The Alliance is concerned with how the development of telehealth/telemedicine is changing the doctor-patient relationship.
The goal of this animation is to show the importance of developing telehealth in a way that preserves the doctor-patient relationship. All illustrations were created by me and I worked with an animator to bring them to life in this short educational video.
This video has won the following awards: 2021 Davey Award-winning, 2021 Communicator Awards, and 2021 Telly awards.
As the American Organization for Nursing Leadership (AONL) prepared to host an in-person Hill day, they reached out to us for a resource that would inform and empower advocates at all level to come to Washington and share their stories and experiences with their legislators.
I put together a robust storyboard with elaborated character sketches and well-curated scenes of Washington, DC, and the Capitol building to explain to AONL advocates what to expect on their advocacy day from start to finish. This award-winning video highlighted everything an advocate should know from attire, arrival to the Capitol, post-meeting action items, and materials they needed for that day.
Voices for Vaccines is a family-led organization that serves as a catalyst to spark positive peer-to-peer conversations about vaccines and the diseases they prevent by supporting communities, building networks, and developing fact-based content that enables parents to make healthy, informed decisions about vaccination for their children and their communities.
The client approached us with a need to consolidate information about ongoing vaccine hesitancy and misinformation. Because vaccine disinformation is so rampant, the client wanted to have a “one-stop-shop” for combatting this disinformation in a mobile app that could be easily accessible by their constituency.
Since a mobile app is the most accessible to reach the user-base, we created a WP based CMS that interacts with a react native front end on both android and IOS platforms. This significantly reduced design and development overhead of a custom CMS while leveraging existing WP functionality and content entry strengths.
The app will be released early March
This animation was a Bronze Telly Winner.
Amid the COVID-19 pandemic that brought worldwide shutdowns, mass isolation, and constant social stressors, there was another critical issue taking over the United States - the mental health crisis. The National Alliance on Mental Illness (NAMI), the nation’s largest grassroots mental health organization, took decisive action during this crucial time by creating an animation that could be shared to increase awareness and influence funding for the mental health crisis.
The animation includes a call to action to the new 3-digit number for suicide and mental health crises. This number ensures that mental health crisis services are available for someone who calls 988, similar to the services you can expect when you dial 911 for a heart attack.
With this animation I worked on the illustrations and storyboarding to bring the emotional toll mass isolation, and constant social stress has on an individual struggling with mental health.
This would be the final print issue of New Homes magazine and I was blessed to make the final fold-out cover. Working with my Art Director at the time, we planned out how the full page spread would fold out and appear revealing a featured spread of Winchester Homes.
Using both Photoshop and InDesign I was able to create a Be Home in No Time campaign that would play out not only in this printed issue but in further digital deliverables. These deliverables would be Google Display ads, online-digital ads and a landing page.
Women For Madison is a diverse network of alumni, parents, students, faculty and friends of James Madison University who engage and inform women about the opportunities and needs of the university. They held a summit called: Creating A Life that Counts for a weekend and I was humbly tasked with designing their marketing campaign and coordinated social outreach. The event hosted small talks and activities with an emphasis on networking and empowering women to establish leadership roles in their communities.
E Pluribus Unum is a social awareness project with two fasted parts all designed to educate the millennial on the 2008 banking and housing crisis. The 3' by 11" wide supplement is complimented with its sister project The Dollar Bill to create a mass informational campaign on keeping those aware of their investments.
I was tasked to create a foldable brochure/folder for King Street Station, a new housing development in Leesburg VA. This was more of a high-end build for our client so we created a pocket folder that also produced brochure-like information on the development and surrounding area. Within this pocket folder there are 6 residence plans along with a site plan that a buyer can peruse.
The site plans within the brochure were also created by me using Adobe Illustrator and some Adobe Photoshop elements.
The JMU Annual Stewardship Report was a collaborative effort. The report features a pocket folder built into it along with the content saddle stiched to the inside. I was assigned the cover and infographics.
ICEBERGS is an exhibition located at the Building Museum in Washington D.C. The poster was created using collages with type and images layered on top of one another. All three collages were transferred to the computer for digital editing. Under strict guidelines this project was completed within 48 hours.
Lord Of The Flies book jacket was created with grunge textures in mind. The book jacket features all hand drawn elements and mixed media to create visually concentrated elements that relate to the story's plot.
These cards were for the Office of Planned Giving at James Madison University. The selected cards are for the holidays and generic occasions.
