International Dairy Foods Association (IDFA) approached us to redesign their fall program brochure for the Executive Council and Industry Segment Boards. The client’s fall meetings are filled with the top CEO’s of dairy foods and associations in northern hemisphere. The client was looking for the program to be fun and interactive and to pay homage to the retiring logo.

For this program, I designed a flap that is the reflection of the old brand. Holding the brochure horizontally you can see the IDFA logo on the back. Furthermore, the flap acted like a bookmark for the executives to use as they go about their meetings.

Contour line drawings were created to give each segment board their own illustration as well as freshen up old ‘clip-art’ that was used previously.

Overall, the client and attendees were extremely pleased with the outcome.