This animation has won a Silver Davey Award and a 2021 Telly Award.
During the COVID-19 pandemic, parents across the country became increasingly aware of the impacts of virtual learning on their child’s academic performance and signs of possible learning disabilities and attention issues. In response, the National Center for Learning Disabilities (NCLD) created an interactive web tool to help parents recognize the early signs of learning disabilities called “The LD Checklist: Recognize and Respond”. The tool can be used by parents, educators, and related service providers to help understand the potential signs of learning disabilities among children and what to do next.
We worked with NCLD to develop an animation video explaining how to use the tool. We drafted a script to convey NCLD’s key messages and emphasize the benefits of early detection while building a design style that fits NCLD’s brand.